Dove and Spiderman

Today, with digital technology, we have the power to create virtually any image we want. This power in technology, just like anything else, is a double edged sword. You can use it for something positive or negative. It is up to you to decide. As some of the things I like to show as an introduction to a digital imaging class are the unethical uses of digital imaging, such as the OJ Simpson cover on Time magazine and Brian Walski's altered photo in LA Times. Another is the Dove viral video campaign "evolution".



So it's important then to note what Peter Parker a.k.a. Spiderman said that "With great power comes great responsibility."